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About my experience
Product Owner with a Decade of Experience in IT and Startups. Expert in Driving Growth and Innovation.

EV2go – Launched a B2B monitoring system and mobile app | Budget: €1.2M

Rutube (UGC Content Growth) – Expanded UGC library from 105K to over 1 million videos | Budget: €2M

Rutube (Monetization Strategy) – Developed and executed a 2-year monetization strategy | Budget: €1.5M

Advertising Campaigns – Managed 180+ test advertising campaigns, boosting CTR to 4.46 | Budget: €800K

Customer Data Platform (CDP) for Rutube – Implemented effective audience segmentation | Budget: €1M

Flexible Pricing System for EV2go – Increased revenue by 180% in 2 months | Budget: €500K
I've spent the last 10 years shaping products and strategies in the IT industry, working across SaaS, B2B, and digital media sectors. My journey from managing partner projects in startups to becoming a Product Owner has been driven by a relentless pursuit of excellence in product development, marketing, and financial planning.

At EV2go, I led the successful launch of a B2B monitoring system and a mobile application, boosting station utilization by 36% and driving a 180% revenue increase in just two months.

My work at Rutube resulted in a 260% increase in subscriber conversion and the expansion of the UGC library from 105K to over 1 million videos.

Today, I bring this wealth of experience to help businesses turn their visions into reality, ensuring every project I lead is a step towards innovation and success.
My skills
Mastering the Art of Product Development, Strategic Marketing, and Financial Planning
  • Product Development
    Designing and launching innovative products, from concept to market, with a focus on user experience and scalability.
  • Marketing Strategy
    Crafting and executing multi-channel marketing strategies that drive brand awareness, engagement, and customer acquisition.
  • Financial Planning
    Developing and managing budgets, forecasts, and financial models to ensure sustainable growth and profitability for startups.
  • Team Leadership
    Leading cross-functional teams with Agile methodology to deliver projects on time and within scope, fostering collaboration and innovation.
  • Customer Journey Mapping
    Analyzing and optimizing customer interactions across touchpoints to enhance user satisfaction and increase conversions.
  • Monetization Strategies
    Creating and implementing monetization plans that maximize revenue through innovative pricing models and value-driven offerings.